As the headphone market grew, it became increasingly difficult for consumers to make their decisions and even more problematic to figure out what they really needed. Earphones and headphones tend to get more expensive and new models in elaborate designs were launched at an accelerating rate. Our straightforward and practical attitude when it comes to earphones means less money spent on the wrong earphones. Our concept caters to every need and every occasion.

Our earphones are designed in Sweden. Our tagline Simplifying Your Choice is referring to a design tradition that focuses on functionality and efficiency. We have a model for every occasion and function should always be the number one factor when customers choose their earphones. That’s why we have developed four distinct models. MUSIC, TALK, HYBRID and SPORT